PRESS RELEASE DIVE-IN TO BOMBSHELL BAY THIS SUMMER It’s that time of the year again, days are longer, nights are warmer and daydreams of getaways in the sun, sand and sea provide the necessary distraction to get you through the rest of the working year. You’ve got your beach bag full of summer goodies, now you just need to find the perfect swimsuit, flattering and comfortable whilst glamorous enough for poolside cocktails. Bombshell Bay was created on Christmas Day, 2010 on a beach in Vietnam,“I had worn one ill fitting... Read The Rest →

kitty&co. – Big Cartel site design, set-up, logo design, web and email hosting

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kitty&co. is a brand spanking new label, specialising in the design and production of gorgeous, bright, patent totes. As a new label, the team at kitty&co. were needing a logo and a basic e-commerce site to get them started. Logo design – the brief for the kitty&co. logo was to keep the font simple and grown-up but to play a little with pattern and colour in the background. We created a custom repeated pattern colour matched to the signature colours of the kitty&co. bags and teamed with a simple font. The... Read The Rest →

Rain & Hale blog redesign


We’ve just finished work on a shiny new blog for the lovely girls from Rain & Hale. We’ve loved working on this project and we think it looks pretty snazzy! Rain & Hale are a creative bunch and their blog incorporates all of their loves – fashion, art, music and shopping for vintage finds. They’re very active in social media so the new blog had to showcase their twitter feed, instagram pics and Pinterest finds. The girls also wanted to include an event calendar, a gallery showcase of the latest... Read The Rest →

What we’ve been up to: Launch Your Label

Haute Photography

Since February this year we’ve been working with the lovely Lara Petrou from Oneweardesigns.com on her fantastic initiative, Launch Your Label. We’ve been having a ball working on this project as it allows us to build something new, from the ground up. The Social Factory has been involved in all facets of this project from publicity, events, web design, social media, advertising and day-to-day communications. Website – The Social Factory built the launchyourlabelaustralia.com.au website including designing all of the assets. The brief was to also be able to take all of... Read The Rest →

SHOWCASE – eHomeBuilder

We recently spoke with Henrietta Haywood, Owner of eHomeBuilder, a free, informative website to assist anyone embarking on the building or renovating journey. Henrietta worked in the industry as a consulting interior designer for builders and found that there was a lack of free information for those wanting advice and help when building or renovating. eHomeBuilder was launched in August 2011 and Henrietta tells us how she manages a growing business from home…………   What is your favourite: Blog: 2modern Architecture and Interiors Online store: Strawberrynet Album: James Blunt: Back to... Read The Rest →

FILING….How exciting


It was a long time ago when I first learnt the importance of filing and being organised (and also, coincidently, thought of my business idea). It was when I got my first real job in the legal profession – a move that I thought would propel me in to a love of law and crime fighting and wearing white wigs! Alas, it was not to be (thank goodness). When it came down to it, I really didn’t love law that much and I hated studying. But I did love the... Read The Rest →


We recently spoke with Marie Cocciolone, CEO and Founder of inskin Cosmedics (a national skincare distribution company) and O Cosmedics, a new ‘cosmedical’ range of skincare available through beauty salons nationally.  Marie has worked in the industry for 25 years and recently embarked on a new project to put her expertise in skincare into a brand new skincare brand.  Since its launch last year, O Cosmedics has become a million dollar business success story!     What is your favourite: Blog:  Wish I could say mine – that would mean... Read The Rest →



In my latest article for Dynamic Business Magazine, I explore procrastination as one of life’s greatest challenges. I should note, mind you, that I wrote this article last week while I was not suffering from Mondayitis and still had plenty of wind left in me. And so as I sit at my desk wondering what on earth am I going to write about today, and do I really have to do it right now? It occurs to me, clearly I need to practice practicing what I preach and pull myself... Read The Rest →



Of all the gorgeous shots I have seen this week from the MBFWA shows, one of my favourites has to be label Kahlo. I love their gorgeous tailoring teamed with leather, absolutely stunning. Above are some images of their current season product you can buy online. All images from the Kahlo website. You should also check out the amazing pics from the MBFWA show on OHJAMIE.COM

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