DIVE-IN TO BOMBSHELL BAY THIS SUMMER

PRESS RELEASE

DIVE-IN TO BOMBSHELL BAY THIS SUMMER

It’s that time of the year again, days are longer, nights are warmer and daydreams of getaways in the sun, sand and sea provide the necessary distraction to get you through the rest of the working year. You’ve got your beach bag full of summer goodies, now you just need to find the perfect swimsuit, flattering and comfortable whilst glamorous enough for poolside cocktails.

Bombshell Bay was created on Christmas Day, 2010 on a beach in Vietnam,“I had worn one ill fitting swimsuit too many and my latest purchase was in serious contention of ruining my 4 day beach break I had worked all year for. I wanted to create a line of swimwear that women and girls of all shapes can look good in and most importantly feel comfortable.” Says Emily Doig, owner and designer of Bombshell Bay. “The latest range is inspired by luxe holiday destinations from the 50’s and 60’s – like Capri, Bora Bora and Havana.”

The Summer 2012/ 2013 range J E T S E T exudes fashion with hints of the catwalk trends, neon, floral and peplum but at the heart of Bombshell Bay is fit, versatility and functionality. Experiment with reversible styles, change your look with the add‐on halter straps and add a hint of glamour with the removable peplum! All in a 2 way UV resistant stretch and available in sizes 8 – 16.

“The most popular swimsuits so far this year are Miss St Tropez, our one piece with removable peplum and our classic pin-up inspired swimsuit, Miss Acapulco” says Emily. “It’s really important to me that our swimwear provides the best fit and coverage whilst still remaining fashion forward”.

Swimsuits in the range are:

  • Miss Acapulco ($139) – classic pin-up inspired swimsuit
  • Miss Bora Bora ($139) – featuring a flattering mid waist bottom and a twist bandeau top with a hint of neon Miss Capri ($159) – captures the essence of the Mediterranean island – timeless, classic & sophisticated.
  • Miss Havana ($159) – Nautically inspired, is the perfect two-piece for those don’t like wearing a bikini.
  • Miss Marrakech ($159) – inspired by the luxe draping and intricate details of a city steeped in history
  • Miss St Tropez ($159) – one-piece swimsuit with sweetheart neckline, full bottom coverage and removable peplum.

Bombshell Bay completes the look with a range of beachside accessories including neon crochet and recycled coconut shell necklaces, self-absorbent Turkish beach towels -­‐ plus a gorgeous kimono, designed especially as outerwear for the beach.

Bombshell Bay uses only ethical and fair trade manufacturing to create its unique range of swimwear.

-­‐ END-­‐

Notes To Editor:


Bombshell Bay is fun and fashion forward but at the heart of the brand is functionality. Bombshell Bay uses only ethical and fair trade manufacturing to create its unique range of swimwear.

Bombshell Bay was founded on Christmas Day, 2010 by Emily Doig. Emily initially studied Arts/Design/Fashion before spending her early career working for brands like Lonely Planet and STA Travel to satiate a travel fetish.

A veritable human Google earth, she could tell you where to buy cheese in Paris, how to buy a push bike in Cambodia or how to get across Manhattan..FAST! As her talents and tastes matured, she left behind the constant travel and Qantas club amenities for the comforts of her own Studio.

Emily is an ethical fashion advocate and devotes her time to sharing her experience in starting her own fair trade fashion swimwear label, Bombshell Bay. When not dreaming of far away tropical isles, Emily lectures at RMIT University in fashion business, marketing and online branding.

For further media information, samples, high resolution images or to arrange an interview contact:

Bianca Hall

The Social Factory

Ph. 0499 150 260

Email: bianca@thesocialfactory.com.au



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