What we’ve been up to: Launch Your Label

Since February this year we’ve been working with the lovely Lara Petrou from Oneweardesigns.com on her fantastic initiative, Launch Your Label.

We’ve been having a ball working on this project as it allows us to build something new, from the ground up. The Social Factory has been involved in all facets of this project from publicity, events, web design, social media, advertising and day-to-day communications.

Website – The Social Factory built the launchyourlabelaustralia.com.au website including designing all of the assets. The brief was to also be able to take all of the applications for the competition via an online application form, which we designed and configured. To drive integration with social media, we set up the template to showcase each of the designers images that could be voted on and shared via twitter & Facebook.

PublicityThe Social Factory wrote and distributed the Press Releases supporting the Launch Your Label launch, Semi-finalist and Finalists announcement, securing some great publicity. You can check out some of the publicity here.

Social Media – We set-up and designed the Facebook and Twitter pages as well as assisting Oneweardesigns.com in timely sharing, posting & tweeting!

Event – The Social Factory also worked on the recent Launch Your Label judging event which gained social coverage in both major Sunday newspapers. This involved managing the logistics, briefing and managing the entrants, designing collateral, managing RSVP’s,  securing sponsors, designing a custom judging website and a mini designer showcase! (Gorgeous images taken by Angela from Haute Photography)

Menu design












Our custom designed website that captured the votes of each of the judges on iPad (just a little more fun than pen and paper!).













And here we are getting ready for guest arrivals












And now we’re busy, busy working with Oneweardesigns.com on getting organised for the major VIP event at the end of August. We’ll keep you posted on all of the updates in the lead up to this exciting event!

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