Aspiring Designers, listen up!

Applications open Sunday 15 April, 2012 for an exciting new competition aimed at discovering Australia’s most promising new label. With a panel of judges from the most influential sectors of fashion, a prize worth more than $20,000 and an event showcasing your designs to the ‘who’s who’ of Australia’s fashion influencers and media, it’s the perfect stepping stone to launch your fashion career.

Launch Your Label is a new initiative created by aimed at discovering and investing into the future of an outstanding new fashion label. Launch Your Label has the support of an impressive panel of judges and mentors, coming together to support the future of fashion in Australia.

Awesome panel of judges consists of –

Natalie Gruzlewski – Media Identity

Terry Biviano – Shoe Designer

Justine Cullen – Editor Shop Til You Drop

Glynis Trail-Nash – Fashion Journalist – The Sunday Telegraph

Elle Halliwell – Journalist – The Sunday Telegraph

Jo Casamento – Journalist – The Sun-Herald

Melissa Hoyer – Fashion Journalist

Victoria Cheatham – Jewellery Designer – Lotus Mendes

Georgia Hatzis – Jewellery Designer – Love From Venus

Gail Elliott – Fashion Designer

Peter Morrissey – Fashion Designer

Joe Farage – Fashion Designer

Natalie Chapman – Fashion Designer

Eva Galambos – Owner, Parlour X

Nikki Hager – Founder, Peep Toe Shoes

Lara Petrou – Founder,

Carlotta Moye – Photographer

Jo Ferguson – Fashion Stylist

The Launch Your Label competition is open to anyone over the age of 18 and will be judged on technical skill, design, creativity, business acumen and commitment – the designer that the panel of judges deems to have the most potential to succeed will win.

The winner will receive a prize package in excess of $20,000 including a full page in Shop Til You Drop magazine promoting their brand, a leading designer mentorship, a boutique on the website, a 3 month start up marketing package and a cash prize.

The winner will be announced at a VIP event on the 29th of August, 2012 in front of Sydney’s fashion and media elite, the perfect platform to launch your label.

For more information on the application process and judges, please visit

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