For the first time, David Jones live streamed their launch for the Autumn/Winter 2012 season on Facebook. For an invitation only event, it’s great that our retailers are looking to engage customers at this level.

Held at David Jones’ Elizabeth Street Store, Level 7 of the store has been magnificently restored to it’s turn of the century. Gorgeous art-deco windows looking out over Hyde Park. The floor was turned Parisian with tables and chairs and the continuous flow of champagne. There were no shortage of celebrities onsite with Delta Goodrem, Danni Minogue, Megan Gale and Jodi Gordon to name a few.

The soundtrack as usual was fabulous, and was centred around NEW YORK (the shoot location of the W12 Brand Book).

Headed by Miranda Kerr and Samantha Harris and stunning Montana Cox, a bevy of models paraded the looks and styles that we will all look for this coming season.

There were no real surprises with black, leather, lace and a lot of sparkle taking centre stage. Among the labels were Scanlan & Theodore, Willow, Zimmerman, Romance Was Born, Project D, Dion Lee, Josh Goot, Collette Dinnigan and Alex Perry.

The highlight or stand out for me was Thurley. Their collection was class – a combination of sequins, lace, feathers and sparkle.

Over the coming weeks, we’ll show you where and how to get the Autumn/Winter looks for less and highlight the must have trends and look for the season………



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